WLP has had the pleasure to receive a greeting letter from one of our product's designer straight from the rooftops of New York city!
Satu Repola, from project Laepsy, now living in NY, tells us a little about LAEPSY ideal and concept, besides, together with partner Marika Ollikka, giving us the pleasure of having some samples of their beautiful sandals in our Pop-up.
Here you can read the whole letter sent by the designer:
Summer has finally arrived in full force to New
York City! We welcome the warmth after a long and drab winter.
You just can't beat the spending the summer in the
City. New York shows the best it has to offer - rooftops are open, Central Park
is
full of concerts and
people enjoying nice picnics. The variety of
terraces, bars with outdoor seating and markets are
par to none right now,
not to mention the street festivals which start to take over different parts of the city. There is no better place
to live right now!
As exiting as it is for me to live in this
beautiful and scorching summer city, it is also a very exiting time for Laepsy,
a new accessories design
company that we started together with Marika Ollikka. I met at Marika at school where we both were studying accessories design and always joked about an idea of
kicking off an accessories business
together. Well, after a fun summer night out in the Sinebrychoff park in Helsinki, we decided to make the jokes and
talking a reality and actually launch our
company.
As so happens, we got our first commercial products
out this spring. Words can’t express how excited we are about this. As for the
name of the company, for
those of you who understand Finnish, Laepsy makes sense, as our main products are flip-flops - which in
casual Finnish are called “läpsy”. And
for those of you who don't understand our weird
language: congrats, you just learned your first word!
Our products match the founders’ lifestyle and lend
from both homes of the
company - Finland and New York. Many of the ideas for the designs
come from New York fashion and are brought to life by the head
designer Marika Ollikka. All of our products are
handmade, designed and produced in Finland - which is something we are
very proud of. We use Finnish reindeer leather, which is a nice and soft
material for flip-flops. It
sounds like a bizarre combination, but trust me - you’re feet will love
it.
We wanted our first model “Fleet Week” to look
summery, fresh and fashionable - with a color palette of navy blue, white and
gold. After all, the sandals
gets their name after the week in late May when the navy boys take over NYC and make us girls giddy in
their sharp uniforms.
We really hope you like our products as much as we
like making them.
You can get yourself a pair “Fleet Weeks” at WLP Pop-up shop in IsoRoba 10, 30/06/2012.
